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We made performance polyester so incredibly ultra soft and uber comfortable, it feels like cotton!

Did we mention it's even quick dry and eco-friendly?

There's something comforting about certain shirts. You know, the shirt you can count on to elevate your mood. The one that feels like a second skin. Now imagine if that shirt wasn't just good for you, but was also good for the planet!

It starts with discarded plastic bottles.

Plastic bottles make a significant percentage of all the trash floating in the ocean, and they aren’t biodegradable. Every year more and more plastic gets produced, and more of it ends up in our oceans. According to an Ellen McArthur Foundation report, in 30 years, there may be more plastic in the ocean than fish!

The bottles are transformed into an incredibly soft fabric.

Those bottles have their labels removed, are crushed into billions of tiny pellets that are then washed, spun into a yarn, and knitted into a fabric. The use of recycled bottles eliminates the need for petroleum, reduces greenhouse gas emission, and diverts water bottles from our oceans simultaneously. The end product is a fabric that feels like cotton, is buttery soft and offers all the characteristics and technology of a performance fishing shirt.

The result is a shirt that makes you feel good – inside and out.

At the end of the process, 7 plastic bottles are used to make just one of our fishing shirts - that’s 7 bottles that could have wound up harming our sealife. The Coastal Performance collection is incredibly comfortable, lightweight, water-repellent, UPF 30+ and durable. They’ll be your favorite shirts for years to come and you’ll know you did something good for the planet.